31/10/2012
“ The new CEO, Ginny Rometty has been quoted as saying that IBM believes it needs to persistently reinvent the value proposition and “take new things on.” And the CEO sees enabling a culture of collaborative innovation as key. “Culture,” Rometty has also said, has “become the defining issue that will distinguish the most successful businesses from the rest of the pack.” And “strategic beliefs may be more important than strategic planning when thinking about how you keep the long view,” she said. “Clients say, ‘What’s your strategy?’, and I say, ‘Ask me what I believe, first.’ That’s a far more enduring answer. „
Innovation Isn’t Tied to Size, but to Operating Rules - Nilofer Merchant - Harvard Business Review
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