[irq]: techie interrupted

03/10/2012

“ 

The opportunity is to encourage the non-supporter to look at new information and make a new decision. Give them the story they need to tell their colleagues. “Well, I know that I always thought this brand was a cult and I said I would never use them, but then I saw their new product line. They’ve listened to all the stuff I said was wrong and fixed it…”

And step two is to celebrate the newcomers, not to dredge up their past statements and wave them in their face.

 „

Seth’s Blog: Amnesty for latecomers

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