03/10/2012
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The opportunity is to encourage the non-supporter to look at new information and make a new decision. Give them the story they need to tell their colleagues. “Well, I know that I always thought this brand was a cult and I said I would never use them, but then I saw their new product line. They’ve listened to all the stuff I said was wrong and fixed it…”
And step two is to celebrate the newcomers, not to dredge up their past statements and wave them in their face.
„Quote posted at 10:33 Comments
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