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As any new activities spreads through the ecosystem, you should be able to detect this change in consumption of APIs. This is the Leverage component of the model as you use the ecosystem itself to do the pattern spotting and it in effect operates as an extension of your own Settlers.

One a pattern is spotted, you commoditise this to utility services. Yes, you will be accused of eating the ecosystem, though you can always control this messaging by balancing acquisition vs copying. However, each time you eat the ecosystem, the new component services you create should help grow it. This balancing act is critical to keeping the ecosystem healthy.

As a company, you will appear to be highly innovative (but in reality others are creating those new activities), highly customer focused (but in reality the ecosystem is telling you what you need) and highly efficient (because you’re focused on utility services).