If Progressive is proud of their tactics, they should say so. “We fight against claims to keep our costs low, saving you money.” But if they’re not proud, they should tell the truth, learn from it and apologize.
I hope all smart marketers realize just how dumb Progressive’s marketing has been. But what I really hope is that all smart humans will realize how misguided Progressive’s systems and lack of understanding are. And of course, it’s not just this one corporation, it’s the mindset.„