[irq]: techie interrupted13/07/2012
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There are around 20 billion in-bound sales calls in the US each year
Online conversion of purchases drop considerably when the value of a product is above $150
Online conversion for any complex product (insurance, home alarm systems, mortgages) are also very low
Most high-value or complex product vendor actually PREFER calls. Why? Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential
„The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong
Quote posted at 10:49 Comments
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