Google, Facebook & Twitter all provide free services to end users and we eat them up. But they make the overwhelming majority of their money from advertising.
They are selling audiences to advertisers. They are packaging you up into demographic and psychographic audiences – all the better to be purchased by brands trying to reach large niche audiences. They offer targeting tools for geographies, married people, parents, income levels, political affiliation – everything.
Whenever I talk about advertising people comment how much everybody hates ads. Only 2 problems:
- 94% of people hate paying for products even more (avg pay rate for ‘ad free’ tech products is