From a cafe perspective having 1000 regulars would make for a very successful business. Not many cafes are actually able to deal with that much volume do their requirements are a little lower. The point isn’t the number itself, it is thinking about how many customers you actually need. Coffee is wonderfully varied and no aspect of it is universally appealing. For the coffee experience you want to sell – how many customers do you need?
Within your business catchment area – do you believe that there are that many people who would love what you do?
Perhaps a more important question: if you work your prices out backwards, starting with the number of drinks you want to sell, work in your costs of goods and overheads, and some profit – how much should things cost?
When you have that number the last question is: are you able to deliver product where the value and price match up? If the answer is no then a piece of the business puzzle is wrong. Wrong place, wrong offer or just not a viable idea.„