November 2011
WHAT IF ONLY HAVE LITTLE IDEA? SMASH IDEA. THROW AWAY DETAIL. THROW AWAY FEATURE. THROW AWAY CAN’T.
INSIDE LITTLE IDEA IS BIG PROBLEM HELD DOWN BY CAN’T. SET IT FREE.
STARTUP IS SOLVE PROBLEM NO ONE ELSE WILL.
VISION IS SOLVE PROBLEM NO ONE ELSE SEE.
” —Lessons Learned: STARTUP IS VISIONWhining about how hard the logistics are is just fine, but don’t conflate this with thoughtful feedback about whether your strategy makes sense.
Just about every great new project couples a brilliant strategy with impossible logistics that somehow get handled.
” —Seth’s Blog: The Confusion of Logistics and Strategy ProblemAnother large enterprise client recently asked me to explain Rackspace’s organization to them. They wanted to transform their internal IT to resemble a hosting company’s, and Rackspace, with its high degree of customer satisfaction and reputation for being a good place to work, seemed like an ideal model to them. So I spent some time explaining the way that hosting companies organize, and how Rackspace in particular does — in a very flat, matrix-managed way, with horizontally-integrated teams that service a customer group in a holistic manner, coupled with some shared-services groups.
A few days later, the client asked me for a follow-up call. They said, “We’ve been thinking about what you’ve said, and have drawn out the org… and we’re wondering, where’s all the management?”
I said, “There isn’t any more management. That’s all there is.” (The very flat organization means responsibility pushed down to team leads who also serve functional roles, a modest number of managers, and a very small number of directors who have very big organizations.)
The client said, “Well, without a lot of management, where’s the career path in our organization? We can’t do something like this!”
” —To become like a cloud provider, fire everyone here « CloudPundit: Massive-Scale ComputingDefault choices are often followed by inertia. Yeah, the company put a project on Amazon. It’s running fine, so people figure, why mess with it? They’ve got this larger internal private cloud story they’re working on, or this other larger cloud IaaS deal they’re working on, but… well, they figure, they can migrate stuff later. And it’s absolutely true that people can and do migrate, or in many cases, build a private cloud or add another cloud IaaS provider, but a high enough percentage of the time, whatever they stuck out there remains at Amazon, and possibly begins to accrete other stuff.
This is increasingly leaving the rest of the market trying to pry customers away from a provider they’re already using. It’s absolutely true that Amazon is not the ideal provider for all use cases. It’s absolutely true that any number of service providers can tell me endless stories of customers who have left Amazon for them. It’s probably true, as many service providers claim, that customers who are experienced with Amazon are better educated about the cloud and their needs, and therefore become better consumers of their next cloud provider.
But it does not change the fact that Amazon has been working on conquering the market one developer at a time, and that in turn has become the bean-counters in business saying, hey, shouldn’t we be using these Amazon guys?
” —Amazon and the power of default choices « CloudPundit: Massive-Scale Computing